Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)

Psychological manipulation refers to the strategic effort to influence and alter the attitudes and behaviors of a target audience. This study examines India's use of Psychological Operations (PSYOP) and information warfare since 1947, highlighting how these tactics have jeopardized Pakistan’s...

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Main Author: Jannat Naseeb
Format: Article
Language:English
Published: Centre for International Peace & Stability (CIPS) 2025-01-01
Series:NUST Journal of International Peace and Stability
Subjects:
Online Access:https://njips.nust.edu.pk/index.php/njips/article/view/187
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author Jannat Naseeb
author_facet Jannat Naseeb
author_sort Jannat Naseeb
collection DOAJ
description Psychological manipulation refers to the strategic effort to influence and alter the attitudes and behaviors of a target audience. This study examines India's use of Psychological Operations (PSYOP) and information warfare since 1947, highlighting how these tactics have jeopardized Pakistan’s sovereignty, national security, and international reputation. Framed through the lens of neo-imperialism, the research evaluates India’s intelligence and cyberspace operations, which have employed persuasive techniques to influence Pakistan’s decision-making, including its nuclear program, during critical incidents. The study identifies diverse methods used by Indian nationalist movements and propaganda campaigns to manipulate international perceptions of Pakistan. These include media and publications, support for separatist movements, counter-propaganda initiatives, and deception operations—all aimed at undermining Pakistan’s global image and influencing the international community. The findings emphasize that exploiting an adversary’s vulnerabilities is central to the success of PSYOP campaigns. India’s strategic use of these tactics underscores the effectiveness of psychological operations in achieving targeted outcomes. The study’s results have significant implications for understanding the mechanisms underpinning PSYOP and provide a foundation for assessing current and future PSYOP capabilities in South Asia. Overall, this research offers valuable insights into the efficacy of PSYOP in influencing audiences and contributes to the broader understanding of persuasion theory in the context of modern information warfare and national security.
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spelling doaj-art-ef4b3c70c51b49b4a1d603878efa70592025-02-07T00:03:16ZengCentre for International Peace & Stability (CIPS)NUST Journal of International Peace and Stability2616-44262616-44342025-01-018110.37540/njips.v8i1.187Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)Jannat Naseeb0MS Scholar at the University of Management and Technology, Lahore, Pakistan Psychological manipulation refers to the strategic effort to influence and alter the attitudes and behaviors of a target audience. This study examines India's use of Psychological Operations (PSYOP) and information warfare since 1947, highlighting how these tactics have jeopardized Pakistan’s sovereignty, national security, and international reputation. Framed through the lens of neo-imperialism, the research evaluates India’s intelligence and cyberspace operations, which have employed persuasive techniques to influence Pakistan’s decision-making, including its nuclear program, during critical incidents. The study identifies diverse methods used by Indian nationalist movements and propaganda campaigns to manipulate international perceptions of Pakistan. These include media and publications, support for separatist movements, counter-propaganda initiatives, and deception operations—all aimed at undermining Pakistan’s global image and influencing the international community. The findings emphasize that exploiting an adversary’s vulnerabilities is central to the success of PSYOP campaigns. India’s strategic use of these tactics underscores the effectiveness of psychological operations in achieving targeted outcomes. The study’s results have significant implications for understanding the mechanisms underpinning PSYOP and provide a foundation for assessing current and future PSYOP capabilities in South Asia. Overall, this research offers valuable insights into the efficacy of PSYOP in influencing audiences and contributes to the broader understanding of persuasion theory in the context of modern information warfare and national security. https://njips.nust.edu.pk/index.php/njips/article/view/187Psychological warfarePropagandaNeo-imperialismNationalismSouth AsiaPersuasion
spellingShingle Jannat Naseeb
Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
NUST Journal of International Peace and Stability
Psychological warfare
Propaganda
Neo-imperialism
Nationalism
South Asia
Persuasion
title Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
title_full Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
title_fullStr Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
title_full_unstemmed Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
title_short Analyzing Psychological Operations: A Case Study of Indo-Pak Hostility (2010-2024)
title_sort analyzing psychological operations a case study of indo pak hostility 2010 2024
topic Psychological warfare
Propaganda
Neo-imperialism
Nationalism
South Asia
Persuasion
url https://njips.nust.edu.pk/index.php/njips/article/view/187
work_keys_str_mv AT jannatnaseeb analyzingpsychologicaloperationsacasestudyofindopakhostility20102024