General public takes up counterintuitive expert advice on effective climate action

Abstract Individual voluntary climate action could contribute to closing the gap between global emission targets and the instruments in place. However, complex regulatory frameworks make it difficult for individuals to understand which actions align with their goals. Expert advice might provide guid...

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Main Authors: Johannes Jarke-Neuert, Grischa Perino, Daniela Flörchinger, Manuel Frondel
Format: Article
Language:English
Published: Nature Portfolio 2025-02-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-025-88122-0
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author Johannes Jarke-Neuert
Grischa Perino
Daniela Flörchinger
Manuel Frondel
author_facet Johannes Jarke-Neuert
Grischa Perino
Daniela Flörchinger
Manuel Frondel
author_sort Johannes Jarke-Neuert
collection DOAJ
description Abstract Individual voluntary climate action could contribute to closing the gap between global emission targets and the instruments in place. However, complex regulatory frameworks make it difficult for individuals to understand which actions align with their goals. Expert advice might provide guidance, but it is not trivial how detailed the advice should be. In a large consequential choice experiment with five informational load conditions, this paper uses the voluntary cancellation of European Union Allowances as an application to narrow down a minimum amount of information required to induce effective actions. We find a clear pattern of advice being processed and followed, even if it includes a demanding level of detail and counters prior convictions. Moreover, a mere assertion is highly effective already. These results are good news for efforts to increase the effectiveness of voluntary climate action.
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spelling doaj-art-f20d48eb21104efe8ea6692565027e6e2025-02-09T12:31:47ZengNature PortfolioScientific Reports2045-23222025-02-011511810.1038/s41598-025-88122-0General public takes up counterintuitive expert advice on effective climate actionJohannes Jarke-Neuert0Grischa Perino1Daniela Flörchinger2Manuel Frondel3Institute of Climate and Energy Systems—Jülich Systems Analysis (ICE-2), Forschungszentrum JülichCenter for Earth System Research and Sustainability (CEN), Universität HamburgRWI—Leibniz Institute for Economic ResearchRWI—Leibniz Institute for Economic ResearchAbstract Individual voluntary climate action could contribute to closing the gap between global emission targets and the instruments in place. However, complex regulatory frameworks make it difficult for individuals to understand which actions align with their goals. Expert advice might provide guidance, but it is not trivial how detailed the advice should be. In a large consequential choice experiment with five informational load conditions, this paper uses the voluntary cancellation of European Union Allowances as an application to narrow down a minimum amount of information required to induce effective actions. We find a clear pattern of advice being processed and followed, even if it includes a demanding level of detail and counters prior convictions. Moreover, a mere assertion is highly effective already. These results are good news for efforts to increase the effectiveness of voluntary climate action.https://doi.org/10.1038/s41598-025-88122-0
spellingShingle Johannes Jarke-Neuert
Grischa Perino
Daniela Flörchinger
Manuel Frondel
General public takes up counterintuitive expert advice on effective climate action
Scientific Reports
title General public takes up counterintuitive expert advice on effective climate action
title_full General public takes up counterintuitive expert advice on effective climate action
title_fullStr General public takes up counterintuitive expert advice on effective climate action
title_full_unstemmed General public takes up counterintuitive expert advice on effective climate action
title_short General public takes up counterintuitive expert advice on effective climate action
title_sort general public takes up counterintuitive expert advice on effective climate action
url https://doi.org/10.1038/s41598-025-88122-0
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AT grischaperino generalpublictakesupcounterintuitiveexpertadviceoneffectiveclimateaction
AT danielaflorchinger generalpublictakesupcounterintuitiveexpertadviceoneffectiveclimateaction
AT manuelfrondel generalpublictakesupcounterintuitiveexpertadviceoneffectiveclimateaction