Influence of territorial distribution on verbal-visual advertisements
The study of verbal-visual cognitive styles of advertising of consumers is a new scientific study that aims to prove that cognitive affiliation is a determinant of successful advertising communication. The present scientific work aims to distribute the consumers of advertising according to the scal...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics – Varna
2024-09-01
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| Series: | Business & Management Compass |
| Subjects: | |
| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/47 |
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