Shifting the Value of Experience
This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Jap Sam Books
2023-08-01
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| Series: | Cubic Journal |
| Subjects: | |
| Online Access: | https://cubicjournal.org/index.php/cubic/article/view/65 |
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