Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps
Background: Currently, the trend of using online food delivery applications in Indonesia is growing. Many people are buying food or simply searching for information about available restaurants through food delivery apps. Indonesia itself has become one of the countries with the highest number of int...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2024-09-01
|
| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/52953 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825206655594266624 |
|---|---|
| author | Salman Fauzan Shidqi Ujang Sumarwan Popong Nurhayati |
| author_facet | Salman Fauzan Shidqi Ujang Sumarwan Popong Nurhayati |
| author_sort | Salman Fauzan Shidqi |
| collection | DOAJ |
| description | Background: Currently, the trend of using online food delivery applications in Indonesia is growing. Many people are buying food or simply searching for information about available restaurants through food delivery apps. Indonesia itself has become one of the countries with the highest number of internet users utilizing online food delivery applications in the world.
Purpose: This research aims to determine the factors that influence repeat purchase decisions on online food delivery applications, which are based on purchase frequency and total purchase value.
Design/methodology/approach: The analysis techniques used are descriptive analysis and logistic regression analysis.
Findings/Result: The research results showed that product intrinsic factors and loyalty had a significant effect on purchase frequency, while product extrinsic factors, motivation factors, and situational factors did not have a significant effect on purchase frequency. Situational factors and loyalty have a significant effect on the total purchase value, while product intrinsic factors, product extrinsic factors, and motivation factors do not significantly influence the total purchase value.
Conclusion: This research shows that a person's purchase frequency is influenced by the intrinsic qualities of the product being sold and by loyalty, where the individual is accustomed to buying the product. Additionally, the total purchase value on food delivery apps is influenced by situational factors and loyalty, where situational factors, such as ongoing promotions, also have a significant impact.
Originality/value (State of the art): This research attempts to explain which factors can influence a person in purchasing a product based on the purchase frequency and the total purchase value.
Keywords: loyalty factors, product intrinsic factors, purchase frequency, situation factors, total purchase value |
| format | Article |
| id | doaj-art-f9467c6d996c4aaa8dd62e87b111d7e6 |
| institution | Kabale University |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| publishDate | 2024-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj-art-f9467c6d996c4aaa8dd62e87b111d7e62025-02-07T08:01:38ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192024-09-0110387187110.17358/jabm.10.3.87152953Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery AppsSalman Fauzan Shidqi0Ujang Sumarwan1Popong Nurhayati2School of Business, IPB University, Jl. Raya Padjajaran, Bogor 16151, IndonesiaSchool of Business, IPB University, Jl. Raya Padjajaran, Bogor 16151, IndonesiaSchool of Business, IPB University, Jl. Raya Padjajaran, Bogor 16151, IndonesiaBackground: Currently, the trend of using online food delivery applications in Indonesia is growing. Many people are buying food or simply searching for information about available restaurants through food delivery apps. Indonesia itself has become one of the countries with the highest number of internet users utilizing online food delivery applications in the world. Purpose: This research aims to determine the factors that influence repeat purchase decisions on online food delivery applications, which are based on purchase frequency and total purchase value. Design/methodology/approach: The analysis techniques used are descriptive analysis and logistic regression analysis. Findings/Result: The research results showed that product intrinsic factors and loyalty had a significant effect on purchase frequency, while product extrinsic factors, motivation factors, and situational factors did not have a significant effect on purchase frequency. Situational factors and loyalty have a significant effect on the total purchase value, while product intrinsic factors, product extrinsic factors, and motivation factors do not significantly influence the total purchase value. Conclusion: This research shows that a person's purchase frequency is influenced by the intrinsic qualities of the product being sold and by loyalty, where the individual is accustomed to buying the product. Additionally, the total purchase value on food delivery apps is influenced by situational factors and loyalty, where situational factors, such as ongoing promotions, also have a significant impact. Originality/value (State of the art): This research attempts to explain which factors can influence a person in purchasing a product based on the purchase frequency and the total purchase value. Keywords: loyalty factors, product intrinsic factors, purchase frequency, situation factors, total purchase valuehttps://journal.ipb.ac.id/index.php/jabm/article/view/52953 |
| spellingShingle | Salman Fauzan Shidqi Ujang Sumarwan Popong Nurhayati Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps Jurnal Aplikasi Bisnis dan Manajemen |
| title | Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps |
| title_full | Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps |
| title_fullStr | Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps |
| title_full_unstemmed | Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps |
| title_short | Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps |
| title_sort | factors affecting the frequency and amount of purchase value in online food delivery apps |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/52953 |
| work_keys_str_mv | AT salmanfauzanshidqi factorsaffectingthefrequencyandamountofpurchasevalueinonlinefooddeliveryapps AT ujangsumarwan factorsaffectingthefrequencyandamountofpurchasevalueinonlinefooddeliveryapps AT popongnurhayati factorsaffectingthefrequencyandamountofpurchasevalueinonlinefooddeliveryapps |