Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility

In the search for sustainability and urban reconfiguration, this research analyzes a business model used in sustainable urban mobility initiatives that integrates public and private agents (socio-technical actors - ST-actors) in Fortaleza (Brazil). An integrated case study was carried out with two i...

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Main Authors: Carlos Henrique T. Pereira, Minelle E. Silva
Format: Article
Language:English
Published: FUCAPE Business School 2020-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123075326006
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author Carlos Henrique T. Pereira
Minelle E. Silva
author_facet Carlos Henrique T. Pereira
Minelle E. Silva
author_sort Carlos Henrique T. Pereira
collection DOAJ
description In the search for sustainability and urban reconfiguration, this research analyzes a business model used in sustainable urban mobility initiatives that integrates public and private agents (socio-technical actors - ST-actors) in Fortaleza (Brazil). An integrated case study was carried out with two initiatives: VAMO Fortaleza (e-carsharing) and Bicicletar (bike sharing). Interviews were conducted with the protagonist ST-actors, and documents were analyzed focusing on shared urban mobility. We observed that the initiative implementation integrates ST-actors through public-private partnerships. Based on that, a schematic model was designed to illustrate ST-actor integration as a business model that can be replicated in other contexts using sharing economy principles. In the context of the urban mobility reconfiguration focused on sustainability, we explore a case which has been internationally recognised and we present an underexplored theme about sharing economy initiatives that can be practised.
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spelling doaj-art-fa5e64983b944aeeb244734eb38e15d42025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2020-01-01176706724http://dx.doi.org/10.15728/bbr.2020.17.6.6Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban MobilityCarlos Henrique T. PereiraMinelle E. SilvaIn the search for sustainability and urban reconfiguration, this research analyzes a business model used in sustainable urban mobility initiatives that integrates public and private agents (socio-technical actors - ST-actors) in Fortaleza (Brazil). An integrated case study was carried out with two initiatives: VAMO Fortaleza (e-carsharing) and Bicicletar (bike sharing). Interviews were conducted with the protagonist ST-actors, and documents were analyzed focusing on shared urban mobility. We observed that the initiative implementation integrates ST-actors through public-private partnerships. Based on that, a schematic model was designed to illustrate ST-actor integration as a business model that can be replicated in other contexts using sharing economy principles. In the context of the urban mobility reconfiguration focused on sustainability, we explore a case which has been internationally recognised and we present an underexplored theme about sharing economy initiatives that can be practised.http://www.redalyc.org/articulo.oa?id=123075326006sharing economybusiness modelsociotechnical actorssustainable urban mobilitypublicprivate partnership
spellingShingle Carlos Henrique T. Pereira
Minelle E. Silva
Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
BBR: Brazilian Business Review
sharing economy
business model
sociotechnical actors
sustainable urban mobility
public
private partnership
title Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
title_full Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
title_fullStr Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
title_full_unstemmed Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
title_short Understanding the Integration of Socio-Technical Actors for Sharing and Sustainable Urban Mobility
title_sort understanding the integration of socio technical actors for sharing and sustainable urban mobility
topic sharing economy
business model
sociotechnical actors
sustainable urban mobility
public
private partnership
url http://www.redalyc.org/articulo.oa?id=123075326006
work_keys_str_mv AT carloshenriquetpereira understandingtheintegrationofsociotechnicalactorsforsharingandsustainableurbanmobility
AT minelleesilva understandingtheintegrationofsociotechnicalactorsforsharingandsustainableurbanmobility