CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING?
Corporate social responsibility (CSR), which is the adoption of responsible business practices concerning economic, environmental, and social CSR, is an important topic among marketers aiming to develop market value with various stakeholder groups, including employees. Previous research is limited...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, University of Tuzla
2023-05-01
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| Series: | Economic Review |
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| Online Access: | https://www.er.ef.untz.ba/index.php/er/article/view/16 |
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| author | Martha E. Theron Michael C. Cant Johannes A. Wiid |
| author_facet | Martha E. Theron Michael C. Cant Johannes A. Wiid |
| author_sort | Martha E. Theron |
| collection | DOAJ |
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Corporate social responsibility (CSR), which is the adoption of responsible business practices concerning economic, environmental, and social CSR, is an important topic among marketers aiming to develop market value with various stakeholder groups, including employees. Previous research is limited to developed market economies and has focused mainly on external stakeholder groups. This study explored South African retail employees’ awareness of their organizations’ CSR initiatives. The sample size was 229 South African retail employees, from lower-level employees up to middle and senior management. The study made use of a computer-aided self-administered survey, distributed via LinkedIn. The results indicated that lower-level employees are less aware of economic, environmental, and social CSR initiatives implemented by their organizations than those in middle and senior management, but that there was no significant difference between middle and senior managements’ levels of awareness of their organizations’ CSR initiatives. The results also indicated that employees have higher levels of awareness when it comes to internal economic CSR, external economic CSR, and external social CSR, as opposed to internal environmental CSR, external environmental CSR, and internal social CSR initiatives. The findings of the study can assist organizations to customize internal CSR communication strategies.
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| format | Article |
| id | doaj-art-fdc852638ed548fc94fe5024a8f2910c |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2023-05-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-fdc852638ed548fc94fe5024a8f2910c2025-02-11T00:32:48ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2023-05-01211CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING?Martha E. Theron0Michael C. Cant1Johannes A. Wiid2University of South Africa, South AfricaUniversity of South Africa, South AfricaUniversity of South Africa, South Africa Corporate social responsibility (CSR), which is the adoption of responsible business practices concerning economic, environmental, and social CSR, is an important topic among marketers aiming to develop market value with various stakeholder groups, including employees. Previous research is limited to developed market economies and has focused mainly on external stakeholder groups. This study explored South African retail employees’ awareness of their organizations’ CSR initiatives. The sample size was 229 South African retail employees, from lower-level employees up to middle and senior management. The study made use of a computer-aided self-administered survey, distributed via LinkedIn. The results indicated that lower-level employees are less aware of economic, environmental, and social CSR initiatives implemented by their organizations than those in middle and senior management, but that there was no significant difference between middle and senior managements’ levels of awareness of their organizations’ CSR initiatives. The results also indicated that employees have higher levels of awareness when it comes to internal economic CSR, external economic CSR, and external social CSR, as opposed to internal environmental CSR, external environmental CSR, and internal social CSR initiatives. The findings of the study can assist organizations to customize internal CSR communication strategies. https://www.er.ef.untz.ba/index.php/er/article/view/16corporatesocial responsibility (CSR)employeesretail |
| spellingShingle | Martha E. Theron Michael C. Cant Johannes A. Wiid CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? Economic Review corporate social responsibility (CSR) employees retail |
| title | CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? |
| title_full | CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? |
| title_fullStr | CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? |
| title_full_unstemmed | CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? |
| title_short | CORPORATE SOCIAL RESPONSIBILITY IN THE SOUTH AFRICAN RETAIL SECTOR: ARE EMPLOYEES AWARE OF WHAT THEIR EMPLOYERS ARE DOING? |
| title_sort | corporate social responsibility in the south african retail sector are employees aware of what their employers are doing |
| topic | corporate social responsibility (CSR) employees retail |
| url | https://www.er.ef.untz.ba/index.php/er/article/view/16 |
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