Information and Communication Technology on the Performance of SACCOs: A Case Study of Kebison SACCO in Kebisoni Town Council Rukungiri District.
The study examined the effect of information and communication technology on the performance of SACCOs: A case study of Kebisoni SACCO in Rukungiri Town Council Rukungiri District. The objectives of the study were; to examine the effect of ICT on the sales growth of SACCOs, to examine the effect of...
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| Format: | Thesis |
| Language: | English |
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Kabale University
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2771 |
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| Summary: | The study examined the effect of information and communication technology on the performance of SACCOs: A case study of Kebisoni SACCO in Rukungiri Town Council Rukungiri District. The objectives of the study were; to examine the effect of ICT on the sales growth of SACCOs, to examine the effect of ICT on the profitability of SACCOs, and to find out the effect of ICT on the marketing of SACCOs. A cross-sectional research design was used and data was collected using interviews and questionnaires. The study results on the effect of ICT on the sales growth of Kebisoni SACCO, the highest number of respondents mentioned that ICT automates Kebisoni SACCO processes and this efficiently translates to faster service delivery and reduced operational costs and improves sales growth while the least number of respondents mentioned that the efficient usage of ICT in Kebisoni SACCO enhances financial sustainability improves sales growth. In the study findings on the effect of ICT on the profitability of Kebisoni SACCO, the highest number of respondents mentioned that ICT enables Kebisoni SACCO to create new markets and expand their customer base leading to profitability while the least number of respondents mentioned that ICT usage in Kebisoni SACCO minimizes errors, leading to profitability. The study findings on the effect of ICT on the marketing of Kebisoni SACCO, the highest number of respondents mentioned that ICT facilitates content creation and distribution, allowing Kebisoni SACCO to produce informative and engaging content to educate, inform, and attract potential members and the least number of respondents mentioned that ICT enables Kebisoni SACCO to implement targeted email marketing campaigns to nurture leads, promote products and services. The study recommended that SACCOs should offer online services to make it easier for members to engage with the SACCO, leading to increased transactions and sales growth and there should be efficient data management to improve decision-making, reduce errors, and enhance the overall operational efficiency, contributing to increased profitability. |
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