Innovation and market orientation in smallholder pig production:
Purpose – This study aims to assess the relationship between market orientation and innovation while accounting for the use of purchased feeds and access to veterinary services. Design/methodology/approach – This study used primary data collected from a cross-section of smallholder pig farmers in no...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/2866 |
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| Summary: | Purpose – This study aims to assess the relationship between market orientation and innovation while accounting for the use of purchased feeds and access to veterinary services.
Design/methodology/approach – This study used primary data collected from a cross-section of smallholder pig farmers in northern Uganda. Data were collected using pre-tested structured questionnaires. Collected data were analyzed in SPSS using descriptive statistics, exploratory factor analysis and hierarchical regression.
Findings – Results show that having improved breeds and providing housing to pigs improve system-focused innovation but reduce customer-focused innovation. The use of purchased feeds was associated with higher levels of both dimensions of innovation, while access to veterinary services was only associated with higher levels of system-focused innovation. Customer orientation is positive for both dimensions of innovation, while competitor orientation is positive forsystem-focused innovation, but negative for customer-focused innovation.
Lastly, interfunctional innovation was only associated with higher levels of customer-focused innovation. Access to veterinary services and the use of purchased feeds influence the magnitude of the effect of market orientation on innovation.
Research limitations/implications – The findings of this paper suggest that improving smallholder pig farmers’ market orientation could lead to a higher level of farm innovation. Similarly, improving access to veterinary services and better feeds could be linked to higher levels of market orientation, as well as farm-level innovation. |
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