Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality
The study looked into the impact of social media marketing on the performance of SMEs in Uganda, using Kabale as a case study.The objectives of the study were to examine the impact of compatibility of social media platforms on the performance of SMEs, assess the effect of perceived usefulness of soc...
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| Format: | Other |
| Language: | English |
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Kabale University
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12493/895 |
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