Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda. by Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George

Subjects: “…Electronic Marketing…”
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Electronic Marketing and Service Quality of on-Line Merchandisers: A Case Study of Jumia Uganda. by Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George

Subjects: “…Electronic Marketing…”
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Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda. by Ssemaluulu, Paul Mukasa, Isingoma, Fenehansi, Mugavu, George

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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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