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Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model
Published 2023Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
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Exploring SME owners’ motivation to learn and acquire new skills for the adoption of e-commerce
Published 2025-01-01Subjects: Get full text
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Analysis of the effects of COVID 19 on the operations and sustainability of SMEs in South Western region, Uganda
Published 2021Subjects: “…COVID 19, operations, performance, sustainability, small and medium enterprise, business.…”
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