Usage of Social Media Marketing on the Performance Assessment of SMEs in Uganda: A Case Study of Kabale Municipality by Kiconco, Charity

Subjects: “…Social Media, Marketing , Performance, Assessment…”
Get full text

Usage of Social Media Marketing on the Performance assessment of SMES in Uganda: A Case Study of Kabale Municipality by Charity, Kiconco

Subjects: Get full text

Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model by .Kikawa, Cliff R, Kiconco, Charity, Moses, Agaba, Ntirampeba, Dimas, Ssematimba, Amos, Kalema, Billy M.

Subjects: “…social media marketing; electronic marketing; social media influence; small and medium enterprises (SMEs); structural equation modelling; moderating variables…”
Get full text