Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

Subjects: “…brand…”
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

Subjects: “…brand awareness…”
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Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective by Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan

Subjects: “…brand awareness…”
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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect by Mehdi Khademi Gerashi, Setare Mohammadian

Subjects: “…brand anthropomorphism…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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How far is World Champion from World Class? Institutional effects on a Brazilian non-profit sports organization by Ivan Rodrigo Rizzo Dias, George Bedinelli Rossi

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Non-material expenses of trade enterprises by Lukić Radojko, Vojteški-Kljenak Dragana, Šljivić Slavoljub

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The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

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The Ritual Character of the Brand: the Challenge of the New Spaces between Consumerism and Religion by Bernard Sawicki

Subjects: “…brand…”
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ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS? by Mihai STOICA

Subjects: “…green brand positioning…”

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry by Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai

Subjects: “…brand…”
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The Debate on the Aesthetics of Business Brand Innovation Among the Millennial Generation for the Issuance of Halal Certification by Haryati Haryati, Heri Junaidi, Sheikh Mohammed Rateb

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Brasil: da identidade à marca by Maria Celeste Mira

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Theoretical Model of Engagement in the Context of Brand Communities by Flávia D\u2019albergaria Freitas, Victor Manoel Cunha de Almeida

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Covert marketing in films and series by Dimitrijević Ljiljana, Gojković Marija, Kolar Janez

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Country of origin effect: a study with Brazilian consumers in the luxury market by Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves

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Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda. by Moses, Agaba

Subjects: “…Brand Association, Competitive Advantage, Beer Products.…”
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Components of brending and the application of artifical intelligence technologies in their implementation by Оleg Kovalchuk

Subjects: “…marketing; brand; branding; branding strategy; component brands; stages of branding; artificial intelligence…”
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The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relati... by Fernanda Scussel, Gisela Demo

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