Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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Brand equity and competitive advantage in alcoholic beverage products by Emenike O., Kalu, Moses, Agaba

Subjects: “…brand equity; competitive advantage; alcoholic beverages; Uganda…”
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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

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