The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry by Meysam Ahmadnia, Taher Roshandel Arbatani, Abbas Nargesian, Seyed Mahdi Sharifi, Khabat Derafshi

“…ConclusionCompanies and enterprises should leverage social media platforms to actively engage with their clientele while remaining aware of the repercussions and effects on customers, the media, and the broader environmental context. Business executives can seek guidance in identifying and evaluating the outcomes of both favorable and unfavorable customer interactions. …”
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