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    The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image

    The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image by Shahid Mahmood, Asifa Iqbal, El-Sayed M El-kenawy, Marwa M Eid, Amel Ali Alhussan, Doaa Sami Khafaga

    Published 2025-01-01
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