Packaging as an instrument of marketing mix by Anđelić Slavica

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Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation by Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos

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Impacto não Linear do Marketing Mix no Desempenho em Vendas de Marcas by Rafael Barreiros Porto, Nolah Schutte da Rocha Lima

“…Os resultados apontam que o marketing mix, em especial brandinge precificação, impacta fortemente todas as dependentes em formato não linear, com bons ajustes dos parâmetros. …”
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The Influence of Marketing Mix and Cafe Atmosphere on Customer Loyalty Through Customer Satisfaction As a Mediation Variable by M. Risal, Achmad Efendi, Adi Firmanzah

“…Keywords: café atmosphere, customer satisfaction, customer loyalty, marketing mix, café and restaurant…”
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Business Development of The Ecotourism of Javan Gibbon: A Marketing Mix Strategy at Gede Pangrango National Park by Fandawa Saputra, Tutut Sunarminto, Harnios Arief, Khairiyah Kamilah

“…Keywords: business development, ecotourism, javan gibbon, marketing mix, touris…”
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Penerapan Algoritma K-Means Dan Metode Marketing Mix dalam Segmentasi Mahasiswa dan Strategi Pemasaran by Siti Monalisa, Tengku Nurainun, Misra Hartati

“…Output dari segmentasi mahasiswa digunakan untuk menentukan target dari Marketing Mix 7P. Penelitian ini menghasilkan 2 kluster mahasiswa dengan nilai Dunn Index 1,99. …”
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The mediating effect of perceived value on customer loyalty of BMT NU East Java by Mohamad Mondir, Siti Habibatur Rahma

Subjects: “…Islamic marketing mix…”
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A Localized Model for Branding in the Iranian Dairy Industry by Shaghayegh Sabaghi, Alireza Rousta, Farzad Asayesh

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

“…This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature. …”
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A Influência do estrangeirismo no processo de construção da marca no agronegócio by Rodrigo de Carvalho Leite, César Augustus Winck, Valdecir José Zonin

“…Por meio da análise de conteúdo, verificou-se que as empresas entrevistadas buscam planejar suas ações de marketing com o objetivo de tornar mais eficazes e eficientes as ferramentas do seu marketing mix, em parceria com agências de propaganda e com profissionais do setor. …”
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MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0 by Andriy Melnyk

“…The present study employs a comparative analysis methodology, juxtaposing the conventional marketing mix with digital and Web 3.0 marketing components. …”
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Impact of Effective Out Sourcing on Procurement Contract Performance: A Case Study of Kisoro District Local Government. by Ndayisenga, Jack

“…Based on the results from the study, 100% of the respondents agreed that Kisoro district local government experiences reasonable pricing on cost influence in local government and these included marketing mix, product differentiation, product cost, market demand of a product, prices are required to be competitive, demand and utility of consumer, marketing method used. …”
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