Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern by Manuchehr Ghanbari, Ali Sabzali Yameqani, Yousef Rabbani, Kobra Sabzali Yamaqani

“…Findings The results showed that providing facilities such as customer clubs in the form of loans, health insurance, etc., and designing innovative and up-to-date advertising campaigns, are the most significant needs of customers. …”
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