The Effect of using the Smartphone in the Workplace on Job Engagement and Job Burnout: Investigation of Mediational Role of Stress by Somayeh Naghdi Zarrin, Neda Mohammad Esmaeili

“…Objective In today's rapidly evolving digital era, the prevalence of smartphone usage among individuals in various contexts, including both social and professional environments, is witnessing a remarkable increase. …”
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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect by Mehdi Khademi Gerashi, Setare Mohammadian

“…Given that authenticity is considered a positive attribute in today's society; consumers tend to rely on brand authenticity based on a communication style relying on happiness and a brand's roots (symbol). …”
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