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    Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 by Tom Stevens, Robert Degner, Kimberly Morgan, Chris deBodisco, Lisa House

    Published 2003-04-01
    “…In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a consumer survey to evaluate existing and potential impediments to future market growth for both wholesale and retail stages and to make recommendations for specific marketing strategies that could increase Council members' profitability. …”
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