Rational and Emotional Communication in Advertising in Women's Magazines in Brazil by Edward Robinson Marin, Nadia Kassouf Pizzinatto, Antonio Carlos Giuliani

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Humans rationally balance detailed and temporally abstract world models by Ari E. Kahn, Nathaniel D. Daw

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Publisher Correction: Humans rationally balance detailed and temporally abstract world models by Ari E. Kahn, Nathaniel D. Daw

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Negative effects of humor in marketing communications by Baltezarević Ivana, Baltezarević Radoslav

“…Smart businesses recognize the value of incorporating humor into their marketing communications. Marketing experts have long recognized that in order to bring their brands closer to their customers, marketing communication must be designed to connect with them emotionally, not just rationally. …”
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From awareness to action: investigating the impact of big-five teamwork model awareness on rationing of nursing care and patient-centered care by Heba Mohamed Al-Anwer Ali Ashour, Ebtsam Aly Omer Abou Hashish, Nadia Hassan Ali Awad

“…However, the significant demands on their time and resources often lead to the rationing or omission of essential nursing care activities, undermining patient outcomes. …”
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Mechatronic System Based on Bluetooth Communication with a Mobile Application for Automatic Irrigation in Greenhouses by Juan Tasayco, Anthony Villanueva, Ricardo Yauri

“…Research highlights the importance of rationally managing and using water through information technologies to improve crop quality, recommending the use of automated irrigation systems, although challenges are faced in the proper integration of electronic devices in agricultural environments. …”
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O debate da Escola de Frankfurt e suas contribuições para uma reflexão crítica da sociedade contemporânea by Rodrigo Marques Leistner

“…This work brings back the endogenous debate established among some thinkers of the Frankfurt School, especially when it comes to the different theoretical perspectives on the relations between social action and structure, as well as the distinct perceptions about the rationalities (practical or communicative) that organize the connection between individuals and society. …”
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Sociabilidade e cidadania: os espaços públicos de Salvador como entrelaçamento do concreto, do simbólico e do imaginário by Cíntia San Martin Fernandes

“…The article is divided in three parts: the first one briefly presents some approaches of the concept of network in order to situate the authors perspective among others; the second one elaborates on this approach; the third part describes elements of the nagô [which some call Yoruban] communication, which is seen as a foundation for the interpersonal communication that prevails in the city of Salvador.…”
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Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram by Afrah A. Alsalloum, Jason Gainous

“…These influencers leverage a blend of emotional and rational marketing, effectively engaging audiences by emphasizing three core elements: authenticity, confidence, and interactivity. …”
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Proton-electron coupling and mixed conductivity in a hydrogen-bonded coordination polymer by Minju Park, Huiyeong Ju, Joohee Oh, Kwangmin Park, Hyunseob Lim, Seok Min Yoon, Intek Song

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Modeling and designing enhancers by introducing and harnessing transcription factor binding units by Jiaqi Li, Pengcheng Zhang, Xi Xi, Liyang Liu, Lei Wei, Xiaowo Wang

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Targeting eEF1A reprograms translation and uncovers broad-spectrum antivirals against cap or m6A protein synthesis routes by Elisa Molina Molina, Joan Josep Bech-Serra, Eloi Franco-Trepat, Ignasi Jarne, Daniel Perez-Zsolt, Roger Badia, Eva Riveira-Muñoz, Edurne Garcia-Vidal, Lluís Revilla, Sandra Franco, Ferran Tarrés-Freixas, Núria Roca, Gerardo Ceada, Karl Kochanowski, Dàlia Raïch-Regué, Itziar Erkizia, Rytis Boreika, Antoni E. Bordoy, Laia Soler, Sonia Guil, Jorge Carrillo, Julià Blanco, Miguel Ángel Martínez, Roger Paredes, Alejandro Losada, Pablo Aviles, Carmen Cuevas, Júlia Vergara-Alert, Joaquim Segalés, Bonaventura Clotet, Ester Ballana, Carolina de la Torre, Nuria Izquierdo-Useros

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Investigation on inherent angle ventilation control of residential kitchen range hoods by Zhilin Guo, Huixing Li, Guohui Feng, Kailiang Huang, Tengfei Yu

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COMPARATIVE ANALYSIS OF THE LEVEL OF DIGITAL COMPETENCES OF FUTURE TEACHERS IN POLAND AND UKRAINE by Ewelina Rzońca

“…The results of the research indicated certain tendencies - a slightly higher level of media competence of students from Ukraine in terms of, m.in knowledge, knowledge of online communication tools with students, netiquette of the use of tools to communicate with colleagues. …”
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ChatGPT in orthodontics: limitations and possibilities by Lima Nara Grazieli Martins, Costa Lavínia, Santos Patrícia Bittencourt

“…AI enhances personalised patient communication, supports diagnosis and decision-making, digitises patient data, and aids in disease prevention and treatment. …”
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A multicriteria method to identify and rank IEQ criticalities: Measurements and applications for existing school buildings by Francesco Leccese, Michele Rocca, Giacomo Salvadori, Elisa Belloni, Cinzia Buratti

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EXPERIENCE OF IMPLEMENTING THE DISTANCE E-COURSE “STATISTICAL METHODS IN PHARMACY” IN THE MATHEMATICAL TRAINING OF FUTURE PHARMACEUTICAL SPECIALISTS by Iryna Zhovtonizhko, Maryna Nessonova, Mariana Barannyk, Nadiia Sheykina, Olga Marchenko

“…It is concluded, that the implementation of distance learning technology in the practice of Ukrainian higher pharmaceutical and medical education is necessary not only due to the current conditions that make it impossible to organize full-fledged offline education but also because of the efficiency of these technologies, primarily for organizing independent students’ work, that ensures the development of learners’ autonomy, contributes to the development of information culture, general digital competence, and a range of soft skills, including communication, interaction, collaboration in a digital environment, and the rational use of study time. …”
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CO2 methanation over low-loaded Ni-M, Ru-M (M = Co, Mn) catalysts supported on CeO2 and SiC by Chopendra G. Wasnik, Maki Nakamura, Taiki Shimada, Hiroshi Machida, Koyo Norinaga

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