Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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Customer Loyalty and Firm Performance: An In-depth Analysis of the Edible Oils Manufacturing Firms. by Mwazuna, Alice Ngele, Tibbs, Charles Yugi, Museve, Elijah, Asiimwe, Judith Bijurenda

“…The study sought to analyze the effect of customer loyalty on the performance of edible oil manufacturing firms in Kenya. The constructs of customer loyalty included: repurchase, positive word of mouth, recommendations, and commitment to the brand while firm performance was measured using sales volume. …”
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Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) by zahra hajizadeh, Ebrahim Rajabpour, Heidar Ahmadi, Majid Esmaeilpour

“…This study aims to highlight the impact of CSR on product innovation, exploring the mediating role of employer branding within medium and large manufacturing companies of Southern Iran's Bushehr City.   …”
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Covert marketing in films and series by Dimitrijević Ljiljana, Gojković Marija, Kolar Janez

“…Its influence is growing, and through advertising through celebrities, who immediately draw attention to a certain brand or service, its attractiveness is growing. …”
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Evaluation of the Efficacy of Novel Self Disinfectant Solution in Irreversible Hydrocolloid Impression Material - An Experimental Study by Sunantha Selvaraj, Alarmelu, Dorairaj Jayachandran, Shanmuga Priya

“…Methodology: Three groups were made with one control group and three alginate impression was made for each participants in the maxillary arch with 24-hours intervals between one another using the same brand of commercially available chromatic alginate. …”
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The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers by Ana Paula Kieling, Maria José Barbosa de Souza, Franciane Reinert Lyra, Ricardo Boeing

“…Netnography was applied to the Facebook fan page of a company brand that manufactures and sells coffee machines and capsules. …”
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Private Label: o potencial impacto no mercado de medicamentos no Brasil by Ronaldo Raemy Rangel, Luan Vinicius Bernardelli, Paulo Rogério Alves Brene

“…As a result of the study, private labels can obtain more favourable contractual conditions from manufacturers, increasing their market shares to the detriment of the competition and the consumer themselves. …”
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Advanced deep learning techniques for recognition of dental implants by Veena Benakatti, Ramesh P. Nayakar, Mallikarjun Anandhalli, Rohit sukhasare

“…With growing demands, several manufacturers have entered the market and produce a variety of implant brands creating a challenge for clinicians to identify the implant when the necessity arises. …”
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