Social media and public relations : fake friends and powerful publics /
"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized und...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2016.
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| Edition: | 1 Edition. |
| Series: | Routledge new directions in public relations & communication research
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| Subjects: | |
| Online Access: | Cover image View in OPAC |
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