A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo

This article is part of a study that addresses the emergence of critical consumption in southern Brazil. Contemporarily, critical consumption is understood as a multifaceted phenomenon which means the materialization of moral concepts and worldviews on the basis of critical positions in relation to...

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Main Authors: Felipe da Luz Colomé, Ricardo Mayer
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2016-01-01
Series:Ciências Sociais Unisinos
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=93849899014
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author Felipe da Luz Colomé
Ricardo Mayer
author_facet Felipe da Luz Colomé
Ricardo Mayer
author_sort Felipe da Luz Colomé
collection DOAJ
description This article is part of a study that addresses the emergence of critical consumption in southern Brazil. Contemporarily, critical consumption is understood as a multifaceted phenomenon which means the materialization of moral concepts and worldviews on the basis of critical positions in relation to consumption. This study investigated that phenomenon, based on the consumption practices developed within the solidarity economy. Through the contributions of the pragmatic sociology of Luc Boltanski and Laurent Thevenot (1991), we analyzed the axiological rationality that underlies the actors’ preferences in alternative markets. Based on these assumptions, from a field research conducted at the fair of solidarity economy of Santa Maria, RS, Brazil, we highlight the motivations and justifications that lead to the constitution of an ethics of care, anchored in the bonds of community membership with an emphasis on primary sociabilities considering thechoice of a healthy diet. Thus, in relation to the results of this research, we came across the prevalence of arguments grounded in a moral which privileges the care for the members of the household community. In relation the methodological procedures, we made use of a qualitative approach, and used the techniques of participant observation and semi-structured interviews with people who go to this alternative market.
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publisher Universidade do Vale do Rio dos Sinos (UNISINOS)
record_format Article
series Ciências Sociais Unisinos
spelling doaj-art-039026d39f3f44d5af22282a490d13142025-02-06T23:31:41ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292016-01-01523425436A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativoFelipe da Luz ColoméRicardo MayerThis article is part of a study that addresses the emergence of critical consumption in southern Brazil. Contemporarily, critical consumption is understood as a multifaceted phenomenon which means the materialization of moral concepts and worldviews on the basis of critical positions in relation to consumption. This study investigated that phenomenon, based on the consumption practices developed within the solidarity economy. Through the contributions of the pragmatic sociology of Luc Boltanski and Laurent Thevenot (1991), we analyzed the axiological rationality that underlies the actors’ preferences in alternative markets. Based on these assumptions, from a field research conducted at the fair of solidarity economy of Santa Maria, RS, Brazil, we highlight the motivations and justifications that lead to the constitution of an ethics of care, anchored in the bonds of community membership with an emphasis on primary sociabilities considering thechoice of a healthy diet. Thus, in relation to the results of this research, we came across the prevalence of arguments grounded in a moral which privileges the care for the members of the household community. In relation the methodological procedures, we made use of a qualitative approach, and used the techniques of participant observation and semi-structured interviews with people who go to this alternative market.http://www.redalyc.org/articulo.oa?id=93849899014critical consumptiongrammar of actionethics of caresolidarity economyhealth
spellingShingle Felipe da Luz Colomé
Ricardo Mayer
A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
Ciências Sociais Unisinos
critical consumption
grammar of action
ethics of care
solidarity economy
health
title A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
title_full A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
title_fullStr A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
title_full_unstemmed A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
title_short A ética do cuidado como uma gramática da ação: uma análise do consumo crítico em um mercado alternativo
title_sort etica do cuidado como uma gramatica da acao uma analise do consumo critico em um mercado alternativo
topic critical consumption
grammar of action
ethics of care
solidarity economy
health
url http://www.redalyc.org/articulo.oa?id=93849899014
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