Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001

From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a...

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Bibliographic Details
Main Authors: Tom Stevens, Robert Degner, Kimberly Morgan, Chris deBodisco, Lisa House
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2003-04-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/108764
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