Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001
From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2003-04-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/108764 |
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| _version_ | 1823865561361154048 |
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| author | Tom Stevens Robert Degner Kimberly Morgan Chris deBodisco Lisa House |
| author_facet | Tom Stevens Robert Degner Kimberly Morgan Chris deBodisco Lisa House |
| author_sort | Tom Stevens |
| collection | DOAJ |
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From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers
through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a consumer survey to evaluate existing and potential impediments to future market growth for both wholesale and retail stages and to make recommendations for specific marketing strategies that could increase Council members' profitability.
This document briefly reviews the procedures and findings of that analysis. This is EDIS document FE377, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. Published March 2003.
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| format | Article |
| id | doaj-art-055b3e77049c4319828c6bacef385fb2 |
| institution | Kabale University |
| issn | 2576-0009 |
| language | English |
| publishDate | 2003-04-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj-art-055b3e77049c4319828c6bacef385fb22025-02-08T06:30:16ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092003-04-0120038Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001Tom StevensRobert Degner0Kimberly Morgan1Chris deBodiscoLisa House2https://orcid.org/0000-0002-1901-6550University of FloridaUniversity of FloridaUniversity of Florida From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a consumer survey to evaluate existing and potential impediments to future market growth for both wholesale and retail stages and to make recommendations for specific marketing strategies that could increase Council members' profitability. This document briefly reviews the procedures and findings of that analysis. This is EDIS document FE377, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville, FL. Published March 2003. https://journals.flvc.org/edis/article/view/108764FE377 |
| spellingShingle | Tom Stevens Robert Degner Kimberly Morgan Chris deBodisco Lisa House Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 EDIS FE377 |
| title | Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 |
| title_full | Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 |
| title_fullStr | Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 |
| title_full_unstemmed | Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 |
| title_short | Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001 |
| title_sort | market development strategies for florida fresh sweet corn findings from a consumer survey 2001 |
| topic | FE377 |
| url | https://journals.flvc.org/edis/article/view/108764 |
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