Market Development Strategies for Florida Fresh Sweet Corn: Findings from a Consumer Survey, 2001
From 1998 through 2001, the Fresh Supersweet Corn Council promoted fresh sweet corn directly to consumers through a third-party communications agency. In 2001, the Council contracted with the Florida Agricultural Market Research Center at the Institute of Food and Agricultural Sciences to conduct a...
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Main Authors: | Tom Stevens, Robert Degner, Kimberly Morgan, Chris deBodisco, Lisa House |
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Format: | Article |
Language: | English |
Published: |
The University of Florida George A. Smathers Libraries
2003-04-01
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Series: | EDIS |
Subjects: | |
Online Access: | https://journals.flvc.org/edis/article/view/108764 |
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