Failure of Value Co-creation; Co-destruction of Brand Value in Social Media
Objective With the increase in the use of social media platforms by customers to buy products and services of brands, the importance of interactions between companies and customers to improve the value of brands has increased. Therefore, brand managers have changed their interactions with customers...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-06-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97957_9aa4d8d90bf79e0b2bcffb2b6b0e8ed5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|