Bridging imagination and strategy in SMEs: The role of ideas and strategy in SME performance
Background: Ideas have become the new battleground for small and medium enterprises’ (SME) success. In the digital age, competition is no longer focussed on information but on how they can compete to generate inventive ideas. Aim: This study investigates the impact of founders’ imaginativeness on S...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-01-01
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| Series: | The Southern African Journal of Entrepreneurship and Small Business Management |
| Subjects: | |
| Online Access: | https://sajesbm.co.za/index.php/sajesbm/article/view/909 |
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