BANKING SERVICE INNOVATIONS AND CUSTOMER SATISFACTION IN ILORIN METROPOLIS OF NIGERIA

The increasing stiff competition in the banking industry has placed customer satisfaction at the centre of banks’ product and service decisions. The study examines the impact of banking service innovations on customer satisfaction in Ilorin metropolis. The study employed survey research design and...

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Bibliographic Details
Main Authors: Lukman Adebayo Oke ABDULRAUF, Emmanuel Semilore Tinuoye, Yusuf Olamilekan Quadri, Fatai Akosile
Format: Article
Language:English
Published: Kwara State University, Malete Nigeria 2023-11-01
Series:Malete Journal of Accounting and Finance
Subjects:
Online Access:https://majaf.com.ng/index.php/majaf/article/view/64
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