Project 27: Insights Into a Production-centred Study on Art Direction and Love

This paper offers insight into the development of a PhD in advertising art direction. For over half a century art directors within the advertising industry have been adapting to the changes occurring in media, culture and the corporate sector, toward enhancing professional performance and competitiv...

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Bibliographic Details
Main Author: Contreras Sandra V.
Format: Article
Language:English
Published: Sciendo 2012-07-01
Series:Cultural Science
Subjects:
Online Access:https://doi.org/10.5334/csci.48
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