The Influence of Negative Surprise on Hedonic Adaptation

The Influence of Negative Surprise on Hedonic Adaptation

After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprise – differently...

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Bibliographic Details
Main Authors: Ana Paula Kieling, Vinicius Andrade Brei, Valter Afonso Vieira
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
hedonic adaptation
negative surprise
consumption
post
purchase
experiment
Online Access:http://www.redalyc.org/articulo.oa?id=123045332006
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