Packaging as an instrument of marketing mix
Marketing is the concept of business-oriented customers, in this concept, the design of products and services starts from the needs of consumers, and consumer satisfaction is set as a target of operation, in companies with marketing concept fully implemented, not only the marketing department cares...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2016-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2016/2334-816X1601039A.pdf |
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