Packaging as an instrument of marketing mix
Marketing is the concept of business-oriented customers, in this concept, the design of products and services starts from the needs of consumers, and consumer satisfaction is set as a target of operation, in companies with marketing concept fully implemented, not only the marketing department cares...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2016-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2016/2334-816X1601039A.pdf |
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| _version_ | 1823859894526148608 |
|---|---|
| author | Anđelić Slavica |
| author_facet | Anđelić Slavica |
| author_sort | Anđelić Slavica |
| collection | DOAJ |
| description | Marketing is the concept of business-oriented customers, in this concept, the design of products and services starts from the needs of consumers, and consumer satisfaction is set as a target of operation, in companies with marketing concept fully implemented, not only the marketing department cares about the consumers, but all employees, working with the awareness that they are working for consumers, in these enterprises, commitment to consumers especially applies to employees who are in direct contact with them. Marketing concept is gaining more and more supporters due to the achieved good results, but there is also a number of upgrades and enhancements of the basic idea. |
| format | Article |
| id | doaj-art-2f91b25e75c0431bb8450286f5fe8baf |
| institution | Kabale University |
| issn | 2334-816X 2334-8356 |
| language | English |
| publishDate | 2016-01-01 |
| publisher | Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac |
| record_format | Article |
| series | Trendovi u Poslovanju |
| spelling | doaj-art-2f91b25e75c0431bb8450286f5fe8baf2025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562016-01-0141394410.5937/trendpos1601039A2334-816X1601039APackaging as an instrument of marketing mixAnđelić Slavica0Visoka poslovna škola strukovnih studija 'Prof. dr Radomir Bojković', KruševacMarketing is the concept of business-oriented customers, in this concept, the design of products and services starts from the needs of consumers, and consumer satisfaction is set as a target of operation, in companies with marketing concept fully implemented, not only the marketing department cares about the consumers, but all employees, working with the awareness that they are working for consumers, in these enterprises, commitment to consumers especially applies to employees who are in direct contact with them. Marketing concept is gaining more and more supporters due to the achieved good results, but there is also a number of upgrades and enhancements of the basic idea.http://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2016/2334-816X1601039A.pdfmarketing conceptcustomer satisfactionbusiness enterprises |
| spellingShingle | Anđelić Slavica Packaging as an instrument of marketing mix Trendovi u Poslovanju marketing concept customer satisfaction business enterprises |
| title | Packaging as an instrument of marketing mix |
| title_full | Packaging as an instrument of marketing mix |
| title_fullStr | Packaging as an instrument of marketing mix |
| title_full_unstemmed | Packaging as an instrument of marketing mix |
| title_short | Packaging as an instrument of marketing mix |
| title_sort | packaging as an instrument of marketing mix |
| topic | marketing concept customer satisfaction business enterprises |
| url | http://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2016/2334-816X1601039A.pdf |
| work_keys_str_mv | AT anđelicslavica packagingasaninstrumentofmarketingmix |