Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we prop...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2015-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123035864003 |
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| author | Germano Glufke Reis Maria Tereza Leme Fleury Afonso Carlos Corrêa Fleury Felipe Zambaldi |
| author_facet | Germano Glufke Reis Maria Tereza Leme Fleury Afonso Carlos Corrêa Fleury Felipe Zambaldi |
| author_sort | Germano Glufke Reis |
| collection | DOAJ |
| description | This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we proposed hypotheses and tested a model for how the competenc es of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of majo r BrMNs. The results suggest that global mindedness, which encompasses global orientation, g lobal knowledge, and global skills, is positively related to the development of subsidiari es ́ competences. By contrast, cultural factors, including power distance and uncertainty a voidance, are negatively related to competences development. Therefore, these dimension s may exert simultaneous and opposing stimuli and unaligned forces that affect the develo pment of competences abroad, generating a “tug of war” effect. |
| format | Article |
| id | doaj-art-31a8e823119f47f69f635ca20c106630 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2015-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-31a8e823119f47f69f635ca20c1066302025-02-06T23:39:30ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2015-01-011215579Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global MindednessGermano Glufke ReisMaria Tereza Leme FleuryAfonso Carlos Corrêa FleuryFelipe ZambaldiThis study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (B rMNs). Because the ability to develop competences abroad is critical for emerging multina tionals competitiveness, we proposed hypotheses and tested a model for how the competenc es of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of majo r BrMNs. The results suggest that global mindedness, which encompasses global orientation, g lobal knowledge, and global skills, is positively related to the development of subsidiari es ́ competences. By contrast, cultural factors, including power distance and uncertainty a voidance, are negatively related to competences development. Therefore, these dimension s may exert simultaneous and opposing stimuli and unaligned forces that affect the develo pment of competences abroad, generating a “tug of war” effect.http://www.redalyc.org/articulo.oa?id=123035864003global mindsetculturesubsidiariesemerging multinationalsorganizational competences |
| spellingShingle | Germano Glufke Reis Maria Tereza Leme Fleury Afonso Carlos Corrêa Fleury Felipe Zambaldi Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness BBR: Brazilian Business Review global mindset culture subsidiaries emerging multinationals organizational competences |
| title | Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
| title_full | Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
| title_fullStr | Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
| title_full_unstemmed | Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
| title_short | Brazilian Multinationals ́ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
| title_sort | brazilian multinationals ́ competences impacts of a tug of war between cultural legacies and global mindedness |
| topic | global mindset culture subsidiaries emerging multinationals organizational competences |
| url | http://www.redalyc.org/articulo.oa?id=123035864003 |
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