Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung
In this digital era, education is experiencing rapid growth, especially in the diversity of evaluations given to students, one of which is through gamification. This article explores optimizing learning evaluation through gamification in the CIPP (Context, Input, Process, Product) evaluation model i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universtas Pendidikan Indonesia
2023-12-01
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| Series: | Curricula |
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| Online Access: | https://ejournal.upi.edu/index.php/CURRICULA/article/view/63765 |
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| author | Dini Haryanti Ayuni Hanifatunnisa Zaki Mubarak Angga Hadiapurwa |
| author_facet | Dini Haryanti Ayuni Hanifatunnisa Zaki Mubarak Angga Hadiapurwa |
| author_sort | Dini Haryanti |
| collection | DOAJ |
| description | In this digital era, education is experiencing rapid growth, especially in the diversity of evaluations given to students, one of which is through gamification. This article explores optimizing learning evaluation through gamification in the CIPP (Context, Input, Process, Product) evaluation model in marketing education at SMKN 1 Bandung. The method used is descriptive quantitative research. Data collection is done through questionnaires and interviews. The data sources and subjects in this study are educators in the marketing subject at SMKN 1 Bandung and students majoring in Online Business and Marketing at SMKN 1 Bandung, with the object being the evaluation of marketing learning with the implementation of gamification in the CIPP model. The results of this study indicate that the learning evaluation process with gamification is well-received by students at SMKN 1 Bandung. Applying gamification in learning evaluation using the CIPP model enhances students' learning outcomes and creates a responsive, adaptive, and collaborative learning environment. |
| format | Article |
| id | doaj-art-38c9ac9d314a45c8809ef36bb085324d |
| institution | Kabale University |
| issn | 2964-7339 2830-7917 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Universtas Pendidikan Indonesia |
| record_format | Article |
| series | Curricula |
| spelling | doaj-art-38c9ac9d314a45c8809ef36bb085324d2025-02-11T21:46:12ZengUniverstas Pendidikan IndonesiaCurricula2964-73392830-79172023-12-012225126810.17509/curricula.v2i2.6376523984Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 BandungDini Haryanti0Ayuni Hanifatunnisa1Zaki Mubarak2Angga Hadiapurwa3Universitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaIn this digital era, education is experiencing rapid growth, especially in the diversity of evaluations given to students, one of which is through gamification. This article explores optimizing learning evaluation through gamification in the CIPP (Context, Input, Process, Product) evaluation model in marketing education at SMKN 1 Bandung. The method used is descriptive quantitative research. Data collection is done through questionnaires and interviews. The data sources and subjects in this study are educators in the marketing subject at SMKN 1 Bandung and students majoring in Online Business and Marketing at SMKN 1 Bandung, with the object being the evaluation of marketing learning with the implementation of gamification in the CIPP model. The results of this study indicate that the learning evaluation process with gamification is well-received by students at SMKN 1 Bandung. Applying gamification in learning evaluation using the CIPP model enhances students' learning outcomes and creates a responsive, adaptive, and collaborative learning environment.https://ejournal.upi.edu/index.php/CURRICULA/article/view/63765cippevaluationgamificationmarketing learning |
| spellingShingle | Dini Haryanti Ayuni Hanifatunnisa Zaki Mubarak Angga Hadiapurwa Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung Curricula cipp evaluation gamification marketing learning |
| title | Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung |
| title_full | Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung |
| title_fullStr | Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung |
| title_full_unstemmed | Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung |
| title_short | Optimizing marketing learning evaluation: Gamification with CIPP model at SMKN 1 Bandung |
| title_sort | optimizing marketing learning evaluation gamification with cipp model at smkn 1 bandung |
| topic | cipp evaluation gamification marketing learning |
| url | https://ejournal.upi.edu/index.php/CURRICULA/article/view/63765 |
| work_keys_str_mv | AT diniharyanti optimizingmarketinglearningevaluationgamificationwithcippmodelatsmkn1bandung AT ayunihanifatunnisa optimizingmarketinglearningevaluationgamificationwithcippmodelatsmkn1bandung AT zakimubarak optimizingmarketinglearningevaluationgamificationwithcippmodelatsmkn1bandung AT anggahadiapurwa optimizingmarketinglearningevaluationgamificationwithcippmodelatsmkn1bandung |