Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach
ObjectiveThe notions of customer journey and touchpoints are now fundamental in the realm of marketing, especially in the context of customer experience. The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase, with numerous touchpoints where multiple stak...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97035_4f305236c67f378cd944338b28ec5b89.pdf |
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