THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
Local food influences destination choice and enhances destination attractiveness. This study explores the links among food image, tourist satisfaction, and word-of-mouth (WOM) intention regarding local food in Dalat, Lam Dong Province, Vietnam. A quantitative method was applied to a sample of 327 do...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2023-12-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1165 |
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