Customer segmentation in the digital marketing using a Q-learning based differential evolution algorithm integrated with K-means clustering.
Effective and well-structured customer segmentation enables organizations to accurately identify and comprehend the distinct characteristics and needs of various customer groups, thereby facilitating the development of more targeted marketing strategies. Contemporary artificial intelligence technolo...
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0318519 |
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