Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM)
There is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (C...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2013-11-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/125903 |
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