AHP Approach To Developing a New Natural Toothpaste Product
Background: A new approach to marketing an inventive product is needed as the development of a new natural toothpaste product is challenging. When choosing herbal-based products, consumers value taste and flavor, preferring natural, appealing flavors over synthetic flavors. Health advantages are als...
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Main Authors: | , , , , , , , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Bogor Agricultural University
2024-09-01
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Series: | Jurnal Aplikasi Bisnis dan Manajemen |
Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/59393 |
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