Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...
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Main Authors: | , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2013-01-01
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Series: | Ciências Sociais Unisinos |
Subjects: | |
Online Access: | http://www.redalyc.org/articulo.oa?id=93829352002 |
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