Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo

This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...

Full description

Saved in:
Bibliographic Details
Main Authors: Alexandre Maduro-Abreu, Antônio César Pinho Brasil Jr.
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2013-01-01
Series:Ciências Sociais Unisinos
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=93829352002
Tags: Add Tag
No Tags, Be the first to tag this record!