Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude
Background: The existence of fast fashion as an environmentally unethical business model has an impact on increasing excessive consumption of fashion products. Sustainable fashion was created as a response to preventing and reducing negative impacts on this phenomenon. The idea of sustainable fashio...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2025-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/54163 |
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| _version_ | 1825206624756695040 |
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| author | Annisa Tusholihah Liza Nora |
| author_facet | Annisa Tusholihah Liza Nora |
| author_sort | Annisa Tusholihah |
| collection | DOAJ |
| description | Background: The existence of fast fashion as an environmentally unethical business model has an impact on increasing excessive consumption of fashion products. Sustainable fashion was created as a response to preventing and reducing negative impacts on this phenomenon. The idea of sustainable fashion is a love for the environment that shows up in our clothing choices and sustainable living habits.
Purpose: This research aims to determine the influence of perceived consumer effectiveness on consumer intentions to buy sustainable fashion products with attitude as a mediating variable.
Design/methodology/approach: conducted using a quantitative design. The total sample was 196 respondents using the purposive sampling technique. Quantitative data was collected through an online questionnaire via Google Form and distributed to people who met the sample size requirements: consumers over 17 years old who live in Jabodetabek and have minimal awareness of sustainable fashion products. The collected data were analyzed using WarpPLS 7.0 software, and a variance-based partial least squares-structural equation model (PLS-SEM) was applied to evaluate the hypothesized model.
Findings/result: The findings show that consumers' perceived effectiveness has a positive significant influence on purchase intentions. Furthermore, consumers' perceived effectiveness positively influenced purchase intentions through attitudes.
Conclusion: These findings show that this research model is partial mediation, where consumers' perceived effectiveness still has a positive significant effect on purchase intentions, with or without attitude as a mediating role.
Originality/value (State of the art): Identifying attitudes in mediating the influence of Perceived consumer effectiveness on purchase intention.
Keywords: sustainable fashion, perceived consumer effectiveness, purchase intention, attitude, fast fashion |
| format | Article |
| id | doaj-art-5ec40cf4856742f6b3f047efb1f3ab6d |
| institution | Kabale University |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| publishDate | 2025-01-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj-art-5ec40cf4856742f6b3f047efb1f3ab6d2025-02-07T08:02:42ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192025-01-01111565610.17358/jabm.11.1.5654163Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and AttitudeAnnisa Tusholihah0Liza Nora1Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta; Jl. K. H. Ahmad Dahlan, Cirendeu, Kec. Ciputat Timur, Kota Tangerang Selatan, Banten 15419, IndonesiaDepartment of Management, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta; Jl. K. H. Ahmad Dahlan, Cirendeu, Kec. Ciputat Timur, Kota Tangerang Selatan, Banten 15419, IndonesiaBackground: The existence of fast fashion as an environmentally unethical business model has an impact on increasing excessive consumption of fashion products. Sustainable fashion was created as a response to preventing and reducing negative impacts on this phenomenon. The idea of sustainable fashion is a love for the environment that shows up in our clothing choices and sustainable living habits. Purpose: This research aims to determine the influence of perceived consumer effectiveness on consumer intentions to buy sustainable fashion products with attitude as a mediating variable. Design/methodology/approach: conducted using a quantitative design. The total sample was 196 respondents using the purposive sampling technique. Quantitative data was collected through an online questionnaire via Google Form and distributed to people who met the sample size requirements: consumers over 17 years old who live in Jabodetabek and have minimal awareness of sustainable fashion products. The collected data were analyzed using WarpPLS 7.0 software, and a variance-based partial least squares-structural equation model (PLS-SEM) was applied to evaluate the hypothesized model. Findings/result: The findings show that consumers' perceived effectiveness has a positive significant influence on purchase intentions. Furthermore, consumers' perceived effectiveness positively influenced purchase intentions through attitudes. Conclusion: These findings show that this research model is partial mediation, where consumers' perceived effectiveness still has a positive significant effect on purchase intentions, with or without attitude as a mediating role. Originality/value (State of the art): Identifying attitudes in mediating the influence of Perceived consumer effectiveness on purchase intention. Keywords: sustainable fashion, perceived consumer effectiveness, purchase intention, attitude, fast fashionhttps://journal.ipb.ac.id/index.php/jabm/article/view/54163 |
| spellingShingle | Annisa Tusholihah Liza Nora Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude Jurnal Aplikasi Bisnis dan Manajemen |
| title | Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude |
| title_full | Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude |
| title_fullStr | Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude |
| title_full_unstemmed | Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude |
| title_short | Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude |
| title_sort | consumer s purchase intention towards sustainable fashion products effect of perceived consumer effectiveness and attitude |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/54163 |
| work_keys_str_mv | AT annisatusholihah consumerspurchaseintentiontowardssustainablefashionproductseffectofperceivedconsumereffectivenessandattitude AT lizanora consumerspurchaseintentiontowardssustainablefashionproductseffectofperceivedconsumereffectivenessandattitude |