Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness
We investigated if altruism and materialism can explain attitudes related to the lower impact on the environment. This study aims to investigate the role of environmental awareness as a mediating variable between altruism and environmental responsibility, and if materialistic individuals can manifes...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2021-01-01
|
| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123075328006 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825207270567313408 |
|---|---|
| author | Thiago Costa Heidy Ramos Leonardo Vils Julio Cunha |
| author_facet | Thiago Costa Heidy Ramos Leonardo Vils Julio Cunha |
| author_sort | Thiago Costa |
| collection | DOAJ |
| description | We investigated if altruism and materialism can explain attitudes related to the lower impact on the environment. This study aims to investigate the role of environmental awareness as a mediating variable between altruism and environmental responsibility, and if materialistic individuals can manifest environmental responsibility through social desirability. Also, we investigated the relations of altruism and materialism with environmental irresponsibility. Using the structural equations model, we analyzed the data from a survey with 339 individuals. The results conclude that altruism does not have a direct relationship with environmental irresponsibility, but has a relationship with environmental responsibility, not direct, but mediated by environmental awareness. Besides a direct relationship between materialism and environmental irresponsibility, we did not find a direct relationship with environmental responsibility, not even with the moderation of social desirability. This study shows values and attitudes that collaborate with pro-environmental behaviors, demonstrating the importance of environmental awareness for individuals to engage in actions favorable to sustainable consumption. |
| format | Article |
| id | doaj-art-731daa40d7e94578a63bfc504abd1441 |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-731daa40d7e94578a63bfc504abd14412025-02-06T23:39:33ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2021-01-01185585604http://dx.doi.org/10.15728/bbr.2021.18.5.6Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental AwarenessThiago CostaHeidy RamosLeonardo VilsJulio CunhaWe investigated if altruism and materialism can explain attitudes related to the lower impact on the environment. This study aims to investigate the role of environmental awareness as a mediating variable between altruism and environmental responsibility, and if materialistic individuals can manifest environmental responsibility through social desirability. Also, we investigated the relations of altruism and materialism with environmental irresponsibility. Using the structural equations model, we analyzed the data from a survey with 339 individuals. The results conclude that altruism does not have a direct relationship with environmental irresponsibility, but has a relationship with environmental responsibility, not direct, but mediated by environmental awareness. Besides a direct relationship between materialism and environmental irresponsibility, we did not find a direct relationship with environmental responsibility, not even with the moderation of social desirability. This study shows values and attitudes that collaborate with pro-environmental behaviors, demonstrating the importance of environmental awareness for individuals to engage in actions favorable to sustainable consumption.http://www.redalyc.org/articulo.oa?id=123075328006environmental responsibilityenvironmental awarenessaltruismmaterialismsocial desirability |
| spellingShingle | Thiago Costa Heidy Ramos Leonardo Vils Julio Cunha Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness BBR: Brazilian Business Review environmental responsibility environmental awareness altruism materialism social desirability |
| title | Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness |
| title_full | Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness |
| title_fullStr | Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness |
| title_full_unstemmed | Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness |
| title_short | Are Altruists Environmentally Responsible and Materialists Environmentally Irresponsible? An Analysis on the Moderation of Social Desirability and Mediation of Environmental Awareness |
| title_sort | are altruists environmentally responsible and materialists environmentally irresponsible an analysis on the moderation of social desirability and mediation of environmental awareness |
| topic | environmental responsibility environmental awareness altruism materialism social desirability |
| url | http://www.redalyc.org/articulo.oa?id=123075328006 |
| work_keys_str_mv | AT thiagocosta arealtruistsenvironmentallyresponsibleandmaterialistsenvironmentallyirresponsibleananalysisonthemoderationofsocialdesirabilityandmediationofenvironmentalawareness AT heidyramos arealtruistsenvironmentallyresponsibleandmaterialistsenvironmentallyirresponsibleananalysisonthemoderationofsocialdesirabilityandmediationofenvironmentalawareness AT leonardovils arealtruistsenvironmentallyresponsibleandmaterialistsenvironmentallyirresponsibleananalysisonthemoderationofsocialdesirabilityandmediationofenvironmentalawareness AT juliocunha arealtruistsenvironmentallyresponsibleandmaterialistsenvironmentallyirresponsibleananalysisonthemoderationofsocialdesirabilityandmediationofenvironmentalawareness |