Examining the multidimensional impact on soft drink packaging preferences through the unified model of aesthetics
Abstract Consumer psychology has been proven to have an essential influence on aesthetic preferences. Previous research on aesthetics focused on long-lasting product categories and was conducted at a single level. However, aesthetics is multidimensional, which has been overlooked. Our research is ba...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-02-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-025-87741-x |
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