Fostering Inclusion in Digital Marketplace: Vistas into the Online Shopping Experiences of Consumers with Visual Impairment in India

Online shopping has become increasingly prevalent in recent years, overshadowing traditional brick-and-mortar shopping. Research has tried to understand the online shopping experiences of various consumers. However, the online shopping experiences of consumers with visual impairment (CWV) gained le...

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Bibliographic Details
Main Authors: Greeshma Benny Thadikaran, Sandeep Kumar Singh
Format: Article
Language:English
Published: Vilnius University Press 2024-05-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.zurnalai.vu.lt/omee/article/view/33954
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