Fostering Inclusion in Digital Marketplace: Vistas into the Online Shopping Experiences of Consumers with Visual Impairment in India
Online shopping has become increasingly prevalent in recent years, overshadowing traditional brick-and-mortar shopping. Research has tried to understand the online shopping experiences of various consumers. However, the online shopping experiences of consumers with visual impairment (CWV) gained le...
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Main Authors: | Greeshma Benny Thadikaran, Sandeep Kumar Singh |
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Format: | Article |
Language: | English |
Published: |
Vilnius University Press
2024-05-01
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Series: | Organizations and Markets in Emerging Economies |
Subjects: | |
Online Access: | https://www.zurnalai.vu.lt/omee/article/view/33954 |
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