The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry
ObjectiveBusinesses and companies must establish enduring and advantageous relationships with their customers. Marketers have recently exerted considerable efforts to enhance the customer engagement experience in both the physical and digital realms. Concurrently, the rise of social media has presen...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_98046_7bfd1dfac6d2c60dc988449d5abeb638.pdf |
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