Media immersion and acceptance of technologies: Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis
This research examines the effects of different immersive media formats—virtual reality (VR), video, and photos—on air taxi acceptance, notably concerning immersion’s ability to affect users’ perceptions and decisions. This study applied factors from the UTAUT2 model to explore how these media condi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198224003038 |
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